Style Guides

The Off Grain by Chloé style guide serves as a blueprint for our brand’s unique aesthetic, design philosophy, and creative direction. Rooted in the art of deconstruction, Off Grain by Chloé embraces raw edges, asymmetric silhouettes, and unconventional fabric pairings to create garments that challenge traditional fashion norms.

Our brand is a fusion of structured and undone, refined and rebellious, celebrating imperfection as a design choice. Each piece is crafted to evoke a sense of individuality, offering versatile styling options that encourage self-expression. With a focus on thoughtful craftsmanship, high-quality textiles, and unexpected details, our designs embody an effortless yet intentional approach to modern fashion.

This guide defines the essential elements that shape Off Grain by Chloé—from our signature color palette and fabric selections to our typography and brand voice—ensuring a cohesive and recognizable identity across all platforms and collections.